NZ Studio
Identity & Vision
Theophora™ NZ
NZ Studio
Identity & Vision
Theophora™ NZ
Theophora is a small studio in Christchurch, New Zealand. It's the parent business behind a family of handmade brands, each named after a figure from Greek mythology whose role matches what the brand does.
Handmade or hand-restored, in small batches.
We finish, mend and reuse rather than throw away - much of what we sell gives older materials a second life.
One studio sits behind every brand, so the standard is the same whichever door you come through.
Each brand is named and sourced with respect for the tradition behind it.
Each brand is named for the deity or word that fits its work. Hestia, goddess of the hearth, is family recipes. Clotho, the Fate who spins the thread, is the needlework service. Kosmae comes from kosmeo, "to order and adorn." The names aren't decoration - they're a quick way to say what each brand is for.
Theophora is built on four Hellenic virtues - principles the ancient Greeks lived by.
Truth, or the state of not being hidden or forgotten. Our integrity.
Excellence, or living up to our fullest potential.
Piety, or proper reverence for the gods, ancestors, and natural order.
Grace, or the beauty and gratitude that flows between giver and receiver.
Some are open now; others are on their way. The current list, with links, lives in one place.